All works
branding / 2024
The Hyacinth Yarn Project
A warm botanical identity for a craft-led community project.
Client
The Hyacinth Yarn Project
Services
- Identity
- Community Brand
- Art Direction
Brand identity for The Hyacinth Yarn Project, a creative and community-driven initiative built around the craft and culture of yarn work. The brief called for an identity that felt both organic and considered: warm enough to invite participation, distinctive enough to stand apart. The mark draws from the natural form of the hyacinth plant, rendered as an abstract botanical cluster that suggests growth, interconnection, and texture. Paired with a refined serif wordmark and set against deep navy, the identity balances artistic personality with quiet institutional confidence.
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