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campaign / 2024

JEOP 2027

A civic education identity grounded in place and purpose.

JEOP 2027

Client

Jigawa Education Outreach Project

Services

  • Identity
  • Civic Design
  • Outreach

Brand identity for the Jigawa Education Outreach Project (JEOP_2027), a civic initiative committed to expanding educational access across Jigawa State. The identity needed to feel grounded in place and driven by purpose: a mark that communities could recognise and trust. The seal-based design centres the silhouette of Jigawa State beneath a graduation cap, framed by radiating lines that evoke enlightenment and forward momentum. The forest green and amber palette carries both environmental rootedness and the warmth of human ambition, building an identity as much about hope as it is about action.

JEOP 2027

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